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Sam is a longtime friend of VIDEO WATCHDOG, and an even-longer hero of mine, not only for importing LA MARCA DEL HOMBRE LOBO (as FRANKENSTEIN'S BLOODY TERROR) and a number of the West German Edgar Wallace krimis, but also for his early editorship of SCREEN THRILLS ILLUSTRATED (in retrospect, the most reliable and well-written of all Warren film publications) and for his inimitable talents as a designer of exploitation film campaigns. It was Sam who created all the best-loved, blood-drooling Hemisphere Pictures trailers and ad campaigns; it was he who hired Brother Theodore to narrate the trailers for THE MAD DOCTOR OF BLOOD ISLAND and HORROR OF THE BLOOD MONSTERS; and I had also heard that Sam was responsible for some of the campaigns for Andy Milligan's movies. For my money, Sam was the King of Lurid Advertising.
Out of curiosity, I asked Sam if he had been responsible for the classic campaigns for Milligan's BLOODTHIRSTY BUTCHERS, TORTURE DUNGEON, and THE RATS ARE COMING! THE WEREWOLVES ARE HERE! -- but he said No; neither did he have anything to do with another William Mishkin release I'd heard he'd done, THE ORGY AT LIL'S PLACE. But my question prompted some very interesting information about the role Sam had played in Andy Milligan's early career. The following quote I have reconstructed from what I jotted down as Sam was reminiscing. All news to me, and I don't believe any of this was covered in Jimmy McDonough's book THE GHASTLY ONE, either:
Sam Sherman: "I first became aware of Andy Milligan when I was doing ad campaigns. My partner Bob Price and I did some work at that time for a distributor named Jerry Balsam, and one day, Jerry showed us a film called SIN SISTERS, 2000 A.D. It was a terrible, amateurish picture and I didn't think much better of the title. It was later retitled THE DEGENERATES, at my suggestion. After we saw it, we came up with a campaign built around this new title, which I believe was fairly successful. Somewhere around here, I have a book about the days of 42nd Street exploitation -- I don't remember the title -- but the picture on the cover of the book is a shot of a 42nd Street theater marquee with the title THE DEGENERATES on it. That was considered quite a strong title in those days; "DEGENERATES" was one of the words that some newspapers wouldn't print, so you'd have to call the theater to find out the title.
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When I told Sam that THE DEGENERATES is now considered a lost film, he sounded surprised. "I know that Milligan's early Mishkin films are considered lost, but THE DEGENERATES was a Jerry Balsam picture, so there's no reason why it should be. Jerry's passed away, and he wasn't one for copyrighting his prints, so if they could be found, there wouldn't be anything to stop someone from just putting them out. You say it's a lost film; I don't know that it is, but if it is, I'd have to say it's just as well. Of course, horror fans are often completists and want to see as much as they can, and I understand this -- but it really was a terrible picture, very badly made."
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"I knew Ivan," Sam told me, "and I can tell you a little about him. He was, in fact, a New Yorker who lived in New York City and was originally the program director for WOR-TV, Channel 9, in Secaucus, New Jersey. He later worked with a film distributor by the name of Walter Manley, who had film distribution deals with companies all around the world, including the United States, Italy, and Japan. When I read your posting, I went to the IMDb -- which I often find runs riot with misinformation, though it is getting better. It said that Ivan had died back in the 1960s, which I knew wasn't true, so I went and looked up his name via the Social Security death records and found that he passed away sometime in September 1997. It also gave the date of his birth as 1911. I submitted this information to the IMDb and I hope it appears there, sooner or later."
I just checked Ivan Reiner's IMDb page and the correct information is indeed now posted there. My thanks to Sam for calling -- the mind boggles at the kinds of things he must know, but hasn't been asked about!